Importance of Psychology in Marketing

Point 1:
Psychology plays an important role in the success of social media and influences how business owners use different social media channels to promote their services and products. You need to tap into the emotions if you want to attract customers. It is important for developing long-term customer relationships.

Point 2:
Marketing professionals often begin their career with a degree in marketing or business, with aspirations of working at powerful firms where they can create effective campaigns that help generate buzz and drive sales for their clients.
Although it’s often considered a career that is part of the business field, marketing actually is impacted heavily by the social science industry. 

Psychology plays an important role in the marketing mix, and marketers need to have a solid understanding of human behaviour to be successful.